KOREASCHOLAR

THE USE OF LOCATION-BASED MOBILE DATA FOR EFFECTIVE DIGITAL MARKETING CAMPAIGNS

Konstantinos Fouskas, Theodoros Oikonomidis, Anna-Maria Zaroulia, Maro Vlachopoulou, Manos Roumeliotis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1071

HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE

Syagnik Banerjee, Shichun Xu, Scott D. Johnson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.7

INCREASING CUSTOMER AWARENESS AND IMPROVING PERCEPTION TOWARDS CINEMASMOBILE APPLICATION

Muhammad Adriansyah, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1714-1717

THE INFLUENCE OF SOCIO-DEMOGRAPHICS AND TECNOLOGY READINESS ON MOBILE DEVICE USE IN B2B DIGITAL SERVICES

Heli Hallikainen, Ari Alamaki, Tommi Laukkanen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1191-1196