KOREASCHOLAR

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

SOCIAL MEDIA USAGE AND MOBILE SHOPPING BEHAVIOR

Jae Yeon Yoon, Jeonghye Choi, Sue Ryung Chang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1450

HABITUAL MOBILE SHOPPING BEHAVIOR: COMPARISON OF CHINESE AND VIETNAMESE CUSTOMERS

Miao Miao

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.315

FACTORS LEADING TO CONTINUOUS USAGE OF AI SERVICES ON MOBILE SHOPPING

Cheuknga Chan, Hanglei Guo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.96

THE EFFECT OF MOOD ON MOBILE SHOPPING BEHABIOR

Joonheui Bae, Dong Mo Koo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1416

SITUATIONAL MOTIVATIONS DETERMINING MOBILE SHOPPING COMPATIBILITY AND CONTINUED INTENTION

Kiseol Yang, Kirsten Key, Kelly Baker

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1197-1198

A TYPOLOGY OF SMARTPHONE USERS BASED ON CONSUMERS’ RISK PERCEPTIONS REGARDING MOBILE SHOPPING

Stefanie Sohn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1053-1058