KOREASCHOLAR

SMART MODEL CHOICE: A TAXONOMY AND GUIDE FOR USING LLMS FOR BEHAVIORAL PREDICTION

Stefan Herytash

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1314

THE IMPACT OF AI-GENERATED CHILDREN'S SAFETY CLOTHING ON BEHAVIORAL INTENTIONS: THE MEDIATING EFFECT OF THE HEALTH BELIEF MODEL

Neulonbit Oh, Qi Jiang, Yeojin Choi, Charles R. Taylor, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1098

EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1018

HOW AI-GENERATED SUMMARY REVIEWS SHAPE CONSUMER PERCEPTION: A HEURISTIC-SYSTEMATIC MODEL APPROACH

Jae Eun Jeong, Minsun Yeu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.839-843

BRIDGING COGNITIVE AND TECHNOLOGICAL PERSPECTIVES FOR AI-ASSISTED DECISION-MAKING IN POLICY AND BUSINESS: A CONCEPTUAL MODEL

Yang Liu, Charles Chi Cui

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.768

A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.714

GUARDIOLA, KLOPP, OR MOURINHO? A TWO-SIDED MATCHING MODEL OF THE MARKET FOR MANAGERIAL TALENT WITH AN APPLICATION TO THE EPL

Liang Zhao, Ahmed Khwaja

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.587

WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.580-584

APPLYING A STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL TO EXPLAIN PEOPLE’S PRO-ENVIRONMENTAL BEHAVIORS

Mei-Fang Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.519

MANAGING TENSIONS IN TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Petri Ahokangas, Florian Lüdeke-Freund

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.485-486

UNDERSTANDING TOURIST REGRET: A CONCEPTUAL MODEL

Li Zeng, Yingsha Zhang, Hongbo Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.364

CONSUMER BEHAVIOUR ON MICRO-CREDENTIALS ENROLMENT: EMPIRICAL APPLICATION OF EXTENDED COM-B MODEL

Mina Cho, Zhiying Hou, Ian Phau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.252-256

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1102-1123

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1041-1042

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS

Annamária Sasné Grósz, Dávid Máté Hargitai, Zsófia Sas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.744-749

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

ENHANCING THE ACCEPTABILITY OF VR PRODUCTS THROUGH MACHINE LEARNING: AMAZON'S HELPFUL REVIEW ACCEPTABILITY PREDICTION MODEL

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.404-406