KOREASCHOLAR

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1102-1123

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1041-1042

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

OPENING THE BLACK BOX OF TRANSITIONING TOWARDS A SUSTAINABLE BUSINESS MODEL

Irina Atkova, Tamara Galkina, Man Yang, Tiina Leposky

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.911-912

A TOPIC MODEL OF SOCIAL INTERACTIONS IN LIVE-STREAMING COMMERCE

Honglong Wang, Guoxin Li, Xiaodong Xie, Shaohui Wu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.836

HALLYU IN THE HEART OF EUROPE: A MODEL OF CONSEQUENCIES OF DIGITAL SPACE ON HUNGARIAN FANS

Annamária Sasné Grósz, Dávid Máté Hargitai, Zsófia Sas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.744-749

AN AUGMENTED REALITY BASED SERVICE DESIGN MODEL FOR DIGITAL FABRICATION

Chih-Hsiang Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.713-718

ENHANCING THE ACCEPTABILITY OF VR PRODUCTS THROUGH MACHINE LEARNING: AMAZON'S HELPFUL REVIEW ACCEPTABILITY PREDICTION MODEL

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.404-406

SEXUAL APPEAL OF PLUS-SIZE MODEL: ITS EFFECTS AND CONSUMER REACTIONS IN SOCIAL MEDIA

Hojoon Choi, Temple Northup, Yang Feng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.367

PARASOCIAL RELATIONSHIP, IDENTIFICATION AND INTENTION TO SUBSCRIBE AND DONATE LIVE-STREAMERS: A PERSPECTIVE OF SOCIAL MOTIVATIONAL MODEL

Ching-Lun Chen, Annie Pei-I Yu, Hee Jung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.286-291

A BERT MODEL APPROACH ON A LARGE ONLINE REVIEWS DATASET: THE ROLE OF CONTEXT IN EVALUATION

María Olmedilla, José Carlos Romeo, Cristophe Benavent, Marie Haikel-Elsabeh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.233

ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL

Dr Syarifah Nurleyana Wafa, Dr Julie Bilby, Dr Lukas Parker

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.51-52

INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR

Adel Hadjiesmaeili, Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.31

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

A MODEL OF CONSUMER SATISFACTION FOR EXTREME CONSUMERS

Francesco Raggiotto, Andrea Moretti

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1592-1598

YOUR WORDS INSPIRE ME! THE INFLUENCE OF WORD-OF-MOUTH MARKETING: FROM THE PERSPECTIVE OF “EMOTION AS SOCIAL INFORMATION (EASI) MODEL”

Annie Pei-I Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1475-1482

BUSINESS MODEL INNOVATIONS FOR SMART BUILDING ECOSYSTEM

Jukka Hemilä

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1251-1254

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897