KOREASCHOLAR

MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.720-721

COUNT DATA MODELING OF PATENT ACTIVITY IN THE HIGH-TECH INDUSTRY IN THE PRESNECE OF A TECHNOLOGY GAP

Kyung-Ah Kim, Young-Ah Kim, Peter G. Moffatt

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.650-653

DECODING AI IN ADVERTISING RESEARCH: BIBLIOMETRIC AND TOPIC MODELING ANALYSIS

Heaseung Jeong, Yongjun Sung

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.212-216

INTERPRETABLE MACHINE LEARNING FOR CHOICE BEHAVIOR MODELING

Misuk Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.823

CLOTHES MADE OF PIXELS AND BITS: AN AI-DRIVEN TOPIC MODELING ANALYSIS OF FASHION NFTS COMPARED TO DIGITAL FASHION

Ashley Stevens Chenn, Hyunhwan Aiden Lee, Sze Man Chong, Juyeun Jang, Chung-Wha Chloe Ki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.318-323

PREDICTING THE USAGE OF ONLINE FOOD DELIVERY SERVICES: A META-ANALYTIC STRUCTURAL EQUATION MODELING STUDY

Weisheng Chiu, Badu-Baiden Frank, Peter Kim Tan Cheung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.312

IMPACTS OF ONLINE REVIEWS ON CONSUMERS' DECISION-MAKING: APPLICATION OF TOPIC MODELING IN RESTAURANT SERVICES

Fangzhou Li, Zhen Li, Shuai Yang, Ken Ishibashi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1350

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

CONCEPTUAL FRAMEWORK FOR MODELING THE AGILE MARKETING CAPABILITY

Ludovica Moi, Francesca Cabiddu, Moreno Frau

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.71-90

TESTING A MODEL OF DESTINATION IMAGE FORMATION: APPLICATION OF NONPARAMETRIC BAYESIAN RELATIONAL MODELING TO DESTINATION IMAGE ANALYSIS

Fumiko Kano Glückstad, Mikkel N. Schmidt, Morten Mørup

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.63-64

AN APPLIED PREDICTIVE MODELING OF BRAND EQUITY INDUCING SOCIAL MEDIA BRAND-RELATED ENGAGEMENT

Bruno Schivinski

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1

THE EFFECTS OF FLOW AND TELEPRESENCE IN THE ONLINE GAME MODELING

Saeran Doh

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.997-998