KOREASCHOLAR

USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1328-1330

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572