KOREASCHOLAR

EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1018

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER

Jung-Gyo Lee, Luyao Shen, Jang Ho Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.321-325

INTERACTION EFFECT OF MONITORING ON INTERNATIONAL STRATEGIC ALLIANCES’ PERFORMANCE

Giuseppe Musarra, Constantine S. Katsikeas, Mathew Robson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.994

MONITORING NEURAL CORRELATES OF PURCHASING BEHAVIOR: AN OPTICAL BRAIN IMAGING STUDY

Yener Girisken, Murat Perit Çakır

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1305-1310