KOREASCHOLAR

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

DO MORAL EMOTIONS MAKE PEOPLE RESPONSIBLE CONSUMERS? A PRELIMINARY INVESTIGATION OF INCIDENTAL GUILT AND SHAME

Maggie Y. Chu, Frederick H.K. Yim, Lisa C. Wan, Elisa K.Y. Chan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.491