KOREASCHOLAR

BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING

Divya Tewari, Yuri Seo, Eugene Chan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1047

APPLIED BEHAVIORAL ECONOMICS: MORAL CLEANSING AND MORAL LICENSING IN A MARKETING CONTEXT

Philipp Simbrunner, Bodo Schlegelmilch

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.10

MORALITY IN DECISION MAKING: A META-ANALYSIS AND META-REGRESSION

Philipp Simbrunner, Bodo B. Schlegelmilch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1151