KOREASCHOLAR

SELF-DETERMINED MOTIVATION, MINDFULNESS, AND GREEN CONSUMPTION BEHAVIOR

Shamim Ahmed Khan, Soo Yeong Ewe, Md. Yunus Ali, Motoki Watabe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.850

THE EFFECT OF TELEVISION-VIEWING MOTIVATION AND INDIVIDUAL TRAITS ON ZAPPING BEHAVIOR

Mingqi Ye, Wirawan Dony Dahana, Chris Baumann, Sotaro Katsumata

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.815

THE INFLUENCE OF SPECIFIC EMOTIONS IN EWOM ON DONATION DECISIONS: DIFFERENCES BETWEEN MARKETERS AND USERS BY DONATION MOTIVATION

Sanghyub Lee, Leo Paas, Ho Seok Ahn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.691

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

GREEN LUXURY CONSUMPTION: THE ROLE OF MOTIVATION, GREEN ENABLERS, AND SKEPTICISM

Monica Faraoni, Lamberto Zollo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1468

HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY

Jiyoung Kim, Jihye Min, Kiseol Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.338

REDEFINING LUXURY ADVERTISING: MOTIVATION IN ADVERTISED VALUE, ATTITUDES AND SUSCEPTIBILITY

Anastasios Panopoulos, Eirini Koronaki Eirini, Antigone Kyrousi, Athina Zotou

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.151-156

TRANSNATIONAL LEISURE INVOLVEMENT AND TRAVEL MOTIVATION OF CONTEMPORARY MIGRANTS

Wei-Jue Huang, Chun-Chu Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1198-1203

AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168

THE INTERACTIONAL EFFECT OF ATMOSPHERICS, TRUST AND MOTIVATION ON EMOTIONS AND ONLINE SHOPPING INTENTIONS

Emi Moriuchi, Ikuo Takahashi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056

EFFECTS OF EXPERIENTIAL MOTIVATION AND CUSTOMER ENGAGEMENT ON CUSTOMER VALUE CREATION AND SHOPPING BEHAVIOR

Myoung-a An, Sang-Lin Han

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.895-896

CONSUMERS’ MOTIVATION TO SEEK INGREDIENT AUTHENTICITY IN JEWELLERY AND ITS EFFECT ON PRODUCT JUDGMENT AND WILLINGNESS TO BUY/RECOMMEND

Zahirah Zainol

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.616-622

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

HAPPINESS AND THE ASYMMETRIC MOTIVATION BEHIND EXPERIENTIAL AND MATERIAL PURCHASES

Sofia Kousi, Flora Kokkinaki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1365-1370

MOTIVATION, ATTITUDES, AND MENU LABEL USE AND THEIR EFFECTS ON HEALTHY MENU SELECTION AMONG CUSTOMERS IN RESTAURANTS

Sunny Ham

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1219

IT IS ALL ABOUT DESIRES! MOTIVATION TO ENGAGE IN MEDICAL TOURISM PRACTICES AND SUBJECTIVE WELL-BEING

Sandra Maria Correia Loureiro, Padma Panchapakesan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1081-1091

FASHION BLOGS: EFFECTS OF BLOGGING MOTIVATION AND SOCIAL CAPITALON ATTITUDE AND BLOG ENGAGEMENT

Xin Zeng, Jiyoung Kim, Kiseol Yang, Hwa-Ping Cheng

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.984-985

TOURIST MOTIVATION, SERVICE INTERACTIONS AND PLACE ATTACHMENT: THE INFLUENCE OF NATIONAL CULTURE

Girish Prayag, Isabella Soscia

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.965

SOCIAL INVOLVEMENT AND CONSUMPTION MOTIVATION: CO-CREATION OF MAGIC IN THE BAR SERVICESCAPE

Lisa McNeill, Damien Mather

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.654-663