KOREASCHOLAR

THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.964-968

INVESTIGATING CONSUMPTION MOTIVATIONS FOR FASHION RENTALS AMONG GENERATION Z CONSUMERS IN CHINA

Fenfang Qiu, Magnum Lam

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.906

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545

EXPLORING CONSUMER ACCEPTANCE OF FOOD CONTAINING MARINE RESIDUAL RAW MATERIALS: MOTIVATIONS AND BARRIERS

Natalia Maehle, Sewuese S. Okubanjo, Eva Falch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.279

THE INFLUENCE OF CULTURAL CAPITAL ON INCONSPICUOUS LUXURY MOTIVATIONS: AN INDIVIDUAL DIFFERENCES' PERSPECTIVE

Yingyu Li, Shin’ya Nagasawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.89-92

CORPORATE HOLDINGS IN DIGITAL CURRENCIES: MARKETING MOTIVATIONS AND INVESTMENT STRATEGIES

A. Can Inci, Jack Field

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.53

MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS

Daniel Hardt, Fumiko Kano Glückstad

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1025-1029

I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.678-684

EXPLORING WHAT MOTIVATIONS MAKE YOUNG GENERATION PREFER WEB SERIES

Huanzhang Wang, Honglei Liu, Kyung Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1593

THE INFLUENCE OF CONSUMER MOTIVATIONS ON ONLINE BRAND COMMUNITY ENGAGEMENT

Anastasiia A.Napalkova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.942-948

ENHANCING EMPLOYEE INNOVATIVE BEHAVIOR THROUGH CUSTOMER ENGAGEMENT: THE ROLE OF CUSTOMER INTERACTIVITY AND EMPLOYEE MOTIVATIONS

Fengzeng Xu, Ying Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.509

SITUATIONAL MOTIVATIONS DETERMINING MOBILE SHOPPING COMPATIBILITY AND CONTINUED INTENTION

Kiseol Yang, Kirsten Key, Kelly Baker

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1197-1198

EXPLORING THE RELATIONSHIP BETWEEN PSYCHOLOGICAL DISTANCE AND MOTIVATIONS TO USE MEDIA

Jong-Hyuok Jung, Dong Hoo Kim, Yongjun Sung, Jungah Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1130

EMOTIONS AND COSMETIC SURGERY MOTIVATIONS ACROSS CULTURES: A NEUROMARKETING INVESTIGATION

Lora A. Becker, Atefeh Yazdanparast

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.486-490