KOREASCHOLAR

THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET

Youseok Lee, Jongdae Kim, Junhee Seok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.119

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

INTERDEPENDENCE OF PERFORMANCE BETWEEN MOVIES AND THE MOVIE-THEMED MOBILE GAMES

Youseok Lee, Jisu Yi, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1079

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

COMPETING WITH FREE: THE EFFECT OF POST-RELEASE MOVIE PIRACY ON BOX-OFFICE REVENUE

Irina N. Shafranskaya, Leontiev Dmitriy, Eugeniy Ozhegov

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1770-1787