KOREASCHOLAR

MULTI-CHANNEL ATTRIBUTES OF TRADITIONAL MARKET FASHION BRANDS

Jeonmi Ko, Eunju Ko, Hyun Min Kong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1459

AN EMPIRICAL ANALYSIS OF DISCOUNTS AND MULTI-CHANNEL PURCHASING

Ushio Dazai, Yoshiyuki Okuse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1138-1140

THE ROLE OF TRUST IN CONSUMER SERVICE RENEWAL: A MULTI-CHANNEL STUDY OF TWO SERVICE BUSINESSES

Chris Halliburton, Adina Poenaru

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.28-39