EXPLORING THE INFLUENCE OF MULTIPLE TECHNOLOGY-BASED SELF-SERVICE CHANNEL EXTENSIONS ON CROSS-BUYING INTENTION
Michael, Chih-Hung Wang, Ya-Yun Tang
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.863
THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT
Carlos Flavian, Raquel Gurrea, Carlos Orus
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.718-731