KOREASCHOLAR

THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.623

AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1581-1582

THE EFFECT OF AMBIENT SCENT AND BACKGROUND MUSIC ON CONSUMER PERCEPTION AND CHOICE

Atsuko Inoue

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1547

BRAIN RESPONSES TO DIGITAL MUSIC: AN FNIRS STUDY

Eun-Ju Lee, Kyeong Cheon Cha, Minah Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.693-695

THE ROLE OF MUSICAL PRIMING IN INDUCING BRAND RECALL IN TV COMMERCIALS

Gabriel Levrini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.551-553