KOREASCHOLAR

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

TELLING A GOOD STORY FROM A BAD COMPANY: EXAMINING THE EFFECTS OF NARRATIVE RICHNESS AND MORAL IMAGINATION ON CONSUMER EMOTIONS, ATTITUDE, AND BEHAVIORAL INTENTION

Po-Han Wu, Kuan-Ju Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.736

THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE

Se Kyung Woo, Joonheui Bae, Dong Mo Koo, Hye Jin Ryu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.337

CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’ SOCIAL MEDIA COMMUNICATION

Heejin Lim, Michelle Childs, Leslie Cuevas, Jewon Lyu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.454

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

CONSUMERS’ NARRATIVE TRANSPORTATION IN LUXURY BRAND ADVERTISING

Ran Huang, Sejin Ha

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.397