KOREASCHOLAR

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

CONSUMERS’ NARRATIVE TRANSPORTATION IN LUXURY BRAND ADVERTISING

Ran Huang, Sejin Ha

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.397