KOREASCHOLAR

IF YOU DO NOT LIKE ME, I DO ESG – FIRMS’ RESPONSE TO THE NEGATIVE SENTIMENT

Hang Dong, Jikyung Kim, Yanlei Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.495

THE NEGATIVE IMPACT OF USING DISLIKED BRANDS IN DIGITAL BRAND PLACEMENTS

Justin F. McManus, Sergio W. Carvalho, Valerie Trifts

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.369

LANGUAGE STYLE MATCHING IN MANAGEMENT RESPONSES TO NEGATIVE REVIEWS

Hongfei Liu, Hai-Anh Tran, Carmen Lopez

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.295

MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING

Louisa Weritz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.247-252

NEGATIVE AND POSITIVE EWOM EFFECTS ON STUDENTS’ ATTITUDES IN HIGHER EDUCATION: COMPARISON BETWEEN PORTUGAL AND SPAIN

Bruno M. Ferreira, José L. Abrantes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1113

CONSUMER REACTIONS TO NEGATIVE ONLINE REVIEW: THE ROLE OF FRIENDSHIP STRENGTH AND GIFT GIVING CONSUMPTION

Abigail X. Luo, Lisa, C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073

POSITIVE AND NEGATIVE E-WOM INFLUENCE ON CONSUMER ETHNOCENTRISM

Yang Sun, Hector Gonzalez-Jimenez, Shenghui Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.904-905

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794

NEGATIVE IMPACTS OF ONLINE WORD-OF-MOUTH COMMUNICATION: THE ROLE OF ENVY

Akinori Ono, Ryosuke Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.613

ECLIPSING REEXAMINED: THE CONDITIONS UNDER WHICH THE NEGATIVE EFFECTS OF CELEBRITY ADVERTISEMENT ARE SUPPRESSED

Nonoko Ikuji, Mana Nagasaki, Yuumi Ogura, Mai Kikumori

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.546

SERVICE RECOVER TIMING AND COMPENSATION STRATEGIES UNDER DIFFERENT INTENSITIES OF NEGATIVE EMOTIONS

Xiaofei Tang, En-Chung Chang, Xing Huang, Meng Zhang, Beixi Wen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.404-405

DOES CSR ALWAYS PROTECT FIRMS AGAINST NEGATIVE PUBLICITY?

Teng Gao, Lishan Xie, Patrick Poon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1566

WHY DO NEGATIVE E-WOM MESSAGES SOMETIMES POSITIVELY INFLUENCE CONSUMER ATTITUDE?

Mai Kikumori, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1101

DEALING WITH CORPORATE NEGATIVE PUBLICITY: THE ROLE CAUSE RELATED MARKETING

Revadee Vyravene, Fazlul K. Rabbanee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.838-840

DON’T MESS WITH THE SILVER SURFER – HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER

Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner Kunz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.515

“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.359-360

EXPLORING THE INFLUENCES OF CULTURAL DIMENSIONS IN THE CONTEXT OF NEGATIVE BRAND INFORMAITON

Mingzhou Yu, Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.335

HOW TO REACT TO NEGATIVE ELECTRONIC WORD OF MOUTH

Andreas Munzel, Werner Kunz, Benedict Jahn

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.247

THE IMPACT OF NEGATIVE BRAND PUBLICITY ON HOTEL CONSUMERS IN CHINA

Patrick Poon, Lishan Xie, Teng Gao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2123-2124

SITUATIONAL, INDIVIDUAL, AND SOCIAL NETWORK DETERMINANTS OF NEGATIVE ONLINE WORD-OF-MOUTH

M S Balaji, Khong Kok Wei

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1123-1129