NEGATIVE IMPACTS OF ONLINE WORD-OF-MOUTH COMMUNICATION: THE ROLE OF ENVY
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.613
HOW TO REACT TO NEGATIVE ELECTRONIC WORD OF MOUTH
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.247
SITUATIONAL, INDIVIDUAL, AND SOCIAL NETWORK DETERMINANTS OF NEGATIVE ONLINE WORD-OF-MOUTH
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1123-1129