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THE BRAND NEGATIVITY BIAS: UNFAVORABLE BRAND PLACEMENTS REDUCE EVALUATIONS FOR NEW MEDIA PRODUCTS BY INHIBITING THE CONSUMER-CHARACTER CONNECTION

Justin McManus, Sergio Carvalho, Valerie Trifts

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1524-1537

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BIG DATA SHOWS A NEGATIVITY BIAS IN THE PERCEIVED HELPFULNESS OF ONLINE REVIEWS

Sanghyub John Lee, Rouxelle De Villiers, Jungkeun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

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