KOREASCHOLAR

NEUROMARKETING AND BIG DATA ANALYTICS FOR RESEARCH USING FUNCTIONAL MAGNETIC RESONANCE IMAGING

Eun-Ju Lee, Hyunjin Park, Jee-Hyong Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.691

NEUROMARKETING AND THE EFFECTIVENESS OF PUBLIC HEALTH ADVERTISING

Joanne M Harris, Joseph Ciorciari, John Gountas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.565-566

INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Letizia Alvino, Rob H. J. van der Lubbe, Efthymios Constantinides

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.559-564

EMOTIONS AND COSMETIC SURGERY MOTIVATIONS ACROSS CULTURES: A NEUROMARKETING INVESTIGATION

Lora A. Becker, Atefeh Yazdanparast

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.486-490

NEUROMARKETING STUDY ON MONGOLIAN CONSUMERS’ BUYING DECISION PROCESS

Boldbaatar Gonchigjav

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.480-485

TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

Jakub Berčík, Elena Horská, Ľudmila Nagyová, Zuzana Rebičová, Johana Paluchová, Ján Bajús

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.494-510

NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

Katharina Kuehn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1490-1491