KOREASCHOLAR

A NEW SOCIAL-MEDIA BUSINESS MODEL FOR LUXURY PRODUCTS: AN EMPIRICAL STUDY OF DAIGOU’S SERVICES VIA WE-CHAT PLATFORM IN CHINA

Xin Song, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.897

LUXURY BRANDS AND CONSUMERS: THE NEW WAY

Serena Rovai, Cecilia pasquinelli, Ian PHAU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.655-665

LUXURY ECOSYSTEMS: TOWARDS A NEW MODUS OPERANDI FOR HIGH-END BRANDS IN A CHANGING WORLD OF LUXURY

Fabio Duma, Pirmin Studer

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.493-499

KITSCH AS THE NEW LUXURY: HOW NARCISSISTIC CONSUMERS PERCEIVE LUXURIOUSNESS FROM KITSCH ADVERTISING

Donghwy An, Hanna Shin, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.268-273

FASHION LUXURIOUSNESS IN ADVERTISING: THE ROLE OF MADE IN ITALY AND HERITAGE ON THE NEW FACE OF LUXURY

Serena Rovai, Silvia Ranfagni

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.263-267

IS STREETWEAR THE NEW FACE OF LUXURY OR JUST A PASSING EXPERIENTIAL TREND?

Guy McKelvey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.179-180

FROM THE OLD TO THE NEW LUXURY AND FASHION CAPITALS: CONCEPT STORES EVOLUTION IN THE URBAN LANDSCAPE

Serena ROVAI, Cecilia Pasquinelli

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1517-1522

IS (NEW) LUXURY EXPENSIVE?

Klaus Heine, Michel Phan, Michel Gutsatz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.206

WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE

Charles R. Taylor, John Costello, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1435-1436