KOREASCHOLAR

TEAM VARIATION AND TEAM CONVERGENCE AS DRIVERS OF IMPROVISATION IN NEW PRODUCT DEVELOPMENT

Kyriakos Kyriakopoulos, Marcel van Birgelen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.139

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

PARDOXICAL EFFECT OF COOPETITION IN NEW PRODUCT DEVELOPMENT

Sungkyu Lee, Jong-Ho Lee, Tony C. Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1373

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

PRODUCT INNOVATION STRATEGIES FOR NEW APPAREL DEVELOPMENT IN BANGLADESH: A CASE STUDY OF ANANTA GROUP

Md Sadaqul Bari, Zafar Waziha Sarker, Mijeong Noh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1623

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243

CAN ‘CEWEBRITY’ BE THE SOURCE OF NEW PRODUCT DEVELOPMENT OF FASHION BRANDS: SCALE DEVELOPMENT AND EMPIRICAL STUDY

Hao Zhang, Zhiqi Dong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.19

THE EFFECT OF POWER STRUCTURE IN THE NPD TEAMS ON NPD PERFORMANCE: THE EXTERNAL CONTROL PERSPECTIVE

Chiayang Mac Chang, Leinti Bei, Yung-Chien Lou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1228-1231

HOW TO ENHANCE SUCCESS OF CO-DEVELOPMENT PROJECTS IN B2B: A CONCEPTUAL MODEL

Ruth Maria Stock, Moritz Merkle

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.425

DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?

Nima Heirati, Aron O’Cass

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955

DOES EXTERNAL ENVIRONMENTAL UNCERTAINTY DETERMINE POWER STRUCTURE IN THE NEW PRODUCT DEVELOPMENT PROCESS? THE ROLE OF NEW PRODUCT DEVELOPMENT DURATION

Chiayang Mac Chang, Lien-Ti Bei, Yung-Chien Lou

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1435-1438

FIRM INNOVATIVENESS OF VERTICAL ALLIANCE PORTFOLIO IN NEW PRODUCT DEVELOPMENT

Teck-Yong Eng, Sena Ozdemir, Destan Kandemir

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.117