THE NATURE OF CUSTOMER INVOLVEMENT IN NEW SERVICE DEVELOPMENT: CURRENT ISSUES AND FUTURE CHALLENGES
Pinelopi Athanasopoulou, Apostolos N. Giovanis
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.339-340
APPLYING A FUZZY SET QUALITATIVE COMPARATIVE ANALYSIS FOR CONFLICT RESOLUTION DURING NEW SERVICE DEVELOPMENT
Kalliopi Chatzipanagiotou, Spiros Gounaris, Achilleas Boukis, Helen Perks
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.92