KOREASCHOLAR

PURCHASE NOW AND CONSUME LATER: DO ONLINE AND OFFLINE ENVIRONMENTS DRIVE ONLINE SOCIAL INTERACTIONS AND SALES?

Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.608

OFFLINE SOCIAL INTERACTIONS AND ONLINE SHOPPING DEMAND: DOES THE KIND OF SOCIAL INTERACTIONS MATTER?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.957-958