KOREASCHOLAR

CONSUMER RESPONSES TO AI APPLICATIONS IN OMNICHANNEL LUXURY RETAILING: AN EXPLORATIVE STUDY

Serena Rovai, Cecilia Pasquinelli, Camen Teh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1032-1033

OMNICHANNEL COMMUNICATION OF SUSTAINABILITY IN THE LUXURY FASHION SECTOR: A STRATEGY TO INCREASE CONSUMER BRAND ENGAGEMENT

Costanza Dasmi, Olga Nechaeva

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.480-483

PERSONALIZED TECHNOLOGY SERVICE (PTS) VIA RETAILERS’ MOBILE APPS AND ITS ROLES IN OMNICHANNEL SHOPPING EXPERIENCES

Youngdeok Lee, So Won Jung, Jee-Sun Park, Sejin Ha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.402

SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.901-902

FIRM, CUSTOMER OR OTHERS INITIATED TOUCHPOINTS: WHICH INSTANT EXPERIENCES REALLY DRIVE BEHAVIOR AND SATISFACTION ALONG CUSTOMER JOURNEYS? - A HOLISTIC MOBILE-TRACKING APPROACH

Umut Konuş, Hugh N. Wilson, Emma K. MacDonald, Jing Li, Fred Langerak

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.220-221

CHARACTERISTICS OF THE JAPANESE TYPE OF OMNI CHANNEL RETAILING

Kimihiko Kondo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.856-860