KOREASCHOLAR

FIRM PERFORMANCE THROUGH ONLINE ENGAGEMENT: THE ROLE OF EXPERIENCE AND CUSTOMER INSPIRATON

Muhammad Al-Reesh, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1621-1624

HOW DOES INNOVATIVE SERVICE OF LAST MILE DELIVERY AFFECT CUSTOMER SATISFACTION IN ONLINE RETAILING?

Min-Sook Park, Jongkuk Shin, Yong Ju

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1499

Antecedents and consequences of online customer experience of Chinese millennials luxury consumers

WAN Yuan, LU Huiwen, Maxime KOROMYSLOV, ICN

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.988-1019

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

CUSTOMER-BASED ONLINE REPUTATION: A CAUSAL MODEL

Chebli Youness, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1302

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1300

ONLINE CUSTOMER ENGAGEMENT AMONG RESTAURANT CUSTOMERS: THE IMPORTANCE OF ENHANCING FLOW FOR SOCIAL MEDIA USERS

Michelle (Myongjee) Yoo, Wan Yang, Bomin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.644-645

EXPLAINING ONLINE BRAND EQUITY WITH WEBSITE INTERACTIVITY THEORY: A STUDY OF CUSTOMER EQUITY

Albert A. Barreda, Fevzi Okumus, Khaldoon Nusair, Anil Bilgihan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1037-1038

DON’T MESS WITH THE SILVER SURFER – HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER

Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner Kunz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.515

IMPACTS OF RELATIONSHIP VALUE ON LOYALTY OF ONLINE GROUP-BUYING CUSTOMER IN CHINA

Ruijin Zhang, Guoxin Li, Zezhou Sun, Yuchen Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.284-301