KOREASCHOLAR

FIRM PERFORMANCE THROUGH ONLINE ENGAGEMENT: THE ROLE OF EXPERIENCE AND CUSTOMER INSPIRATON

Muhammad Al-Reesh, Sandra Maria Correia Loureiro, Ricardo Godinho Bilro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1621-1624

HOW CUSTOMER ENGAGEMENT INFLUENCES USER ELOYALTY TO ONLINE HOTEL-BOOKING WEBSITES: ETRUST AS A MEDIATOR

Mei-Fang Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1300

ONLINE CUSTOMER ENGAGEMENT AMONG RESTAURANT CUSTOMERS: THE IMPORTANCE OF ENHANCING FLOW FOR SOCIAL MEDIA USERS

Michelle (Myongjee) Yoo, Wan Yang, Bomin Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.644-645

ENGAGING CUSTOMERS FOR VALUE CO-CREATION THROUGH MOBILE INSTANT MESSAGING

Soey Sut Ieng Lei, Shun Ye, Dan Wang, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1190

GENERATION Y’S ONLINE ENGAGEMENT IN BUILDING BRAND LOYALTY THROUGH SOCIAL MEDIA

HyeRyeon Lee, Ge Xiao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.892