KOREASCHOLAR

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

INFORMATION-BASED AND CONFORMITY-BASED DELIGHT OF ONLINE TRIBALISM: THE EFFECT ON SELF- AND SOCIAL IDENTITY MODERATED BY USER ACTIVENESS

Jie Meng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.609-612

HOW NUTRITION-FACT INFORMATION INFLUENCES ONLINE FOOD SALES

Peng Zou, Jingwen Liu, Yixin Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.124-127

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

WHEN ONLINE REVIEWS CONFLICT: THE EFFECT OF INFORMATION CUES AND EWOM ADOPTION ON BEHAVIOURAL INTENTIONS

Enrique Bigné, Carla Ruiz, Rafael Currás, José Martí

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.950-951

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945

THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY

Hyijae Song, Ha Youn Kim, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.365-370

THE ROLE OF FORAGING THEORY IN INFORMATION OVERLOAD PARADIGM: CONSUMER PERCEPTION OF ONLINE INFORMATION STRUCTURES AMONG GOODS AND SERVICES

Wooyang Kim, Donald A. Hantula, C. Anthony Di Benedetto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.327-328