KOREASCHOLAR

EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY

Jitpisut Bubphapant, Amélia Brandão

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.793-797

VALUE CO-CREATION AND SERVICE EXCHANGE VIA NON-FUNGIBLE TOKEN (NFT) IN AN ONLINE MARKETING ENVIRONMENT: A UNIQUE PERSPECTIVE THROUGH SERVICE-DOMINANT (S-D) LOGIC

Daniel Rayne, Ashish Kumar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.589-595

THE IMPACT OF COLLABORATION MARKETING ACTIVITIES BETWEEN THE ONLINE GAMING AND FASHION INDUSTRIES

Jiwon Yoo, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.648-649

DARK PATTERNS - DARKER SIDE OF MARKETING IN ONLINE TRAVEL AGENCY WEBSITES

Woody G. Kim, Souji Gopalakrishna Pillai

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.33-42

THE USE OF NEW WAVE MARKETING TO FORMULATE MARKETING STRATEGY OF A NEW ONLINE BUSINESS CASE STUDY PAMPERPOP.COM

Wisnu Murti Suryaningrat, Jacky Mussry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1608

EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP

Nurrani Kusumawati, Vionna Angelica, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1544-1545

VIDEO CLIPS IN ONLINE MARKETING OF CONSTRUCTION PROJECTS: PROJECTING CREDIBILITY AND TRUST?

Hans Rämö

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1487-1499