KOREASCHOLAR

LOYALTY TRANSFER IN TWO-SIDE MARKETS: THE CASE OF ONLINE PAYMENT PLATFORMS

So-Young Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1472-1476

IMPACT OF ONLINE INFORMATION ON THE DIFFUSION OF MOVIES: DIFFERENCE BETWEEN THE US AND KOREAN MARKETS

Youseok Lee, Kyoung Cheon Cha, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.123

THE EVOLUTION OF A NEW ONLINE DIGITAL MARKET: A MULTISTAKEHOLDER PERSPECTIVE

Mayukh Dass, Piyush Kumar, Srinivas K. Reddy

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.70