KOREASCHOLAR

CHINESE CONSUMERS AND FASHION DISPOSAL PERCEPTIONS: FROM TRADITIONS TO ONLINE PLATFORMS

Panayiota J Alevizou, Claudia E Henninger, Xiaoye Fu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.798-799

ABSTRACT OR CONCRETE MESSAGES? WHICH REVIEWS ARE MORE EFFECTIVE TO CONSUMERS ON ONLINE SHOPPING PLATFORMS?

JinSuk Lee, Sunnyoung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.664-665

SIGNALING EFFECT AND THE INFLUENCE OF GENRES: MOVIE CONSUMPTION ON CHINESE ONLINE VIDEO PLATFORMS

Zhujun Li, Haodong Gu, Ning Chen

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.220-225

LOYALTY TRANSFER IN TWO-SIDE MARKETS: THE CASE OF ONLINE PAYMENT PLATFORMS

So-Young Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1472-1476