KOREASCHOLAR

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912

A GROUNDED THEORY APPROACH TO EXPLORING THE PHENOMENON OF SELLER MANIPULATIONS OF ONLINE PRODUCT REVIEWS

Chunyu Li, Ling Peng, Geng Cui

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1538-1551

DETERMINANTS AND CONSEQUENCES OF CONSUMERS’ ATTITUDES TOWARD ONLINE PRODUCT REVIEWS

Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly, Amy MacMillan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.784

THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES

Su Jung Kim, Ewa Maslowska, Edward C. Malthouse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.774-783