KOREASCHOLAR

DECOMPOSITION OF CONSUMER ACTUAL PURCHASE USING E-DISCOUNT THROUGH ONLINE FOOD DELIVERY SYSTEMS

Teck Weng Jee, Lisa Lee Hua Ngui, Wan Yi Chao, Sarah Supahan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1074

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

THE YOUTH MARKET MOVES ONLINE: FACTORS INFLUENCING PURCHASE INTENTION OF ONLINE FASHION PRODUCTS

Amara Singh, Neo Ligara, Marike Venter de Villiers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.188-201

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

PURCHASE NOW AND CONSUME LATER: DO ONLINE AND OFFLINE ENVIRONMENTS DRIVE ONLINE SOCIAL INTERACTIONS AND SALES?

Jikyung (Jeanne) Kim, Sanghwa Kim, Jeonghye Choi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.608

THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES

Su Jung Kim, Ewa Maslowska, Edward C. Malthouse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.774-783

THE ROLE OF CONSUMERS’ EMOTIONS OF DELIGHT ON BOOK PURCHASE DECISION PROCESS IN AN ONLINE SETTING

Junghwa Son, Kevin Dio, Ho Park, Changju Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.202-205

HOW TO OFFER LUXURY PRODUCTS ON THE INTERNET: THE INFLUENCE OF ONLINE ASSORTMENT DECISIONS AND ONLINE PURCHASE OPTIONS ON BRAND EQUITY

Carmen-Maria Albrecht, Pietro Häger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.173-174