KOREASCHOLAR

THE EFFECT OF PROMOTIONAL INFORMATION CHARACTERISTICS ON CONSUMER PURCHASE INTENTION IN AN ONLINE SHOPPING ENVIRONMENT

Honkit Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.943

ABSTRACT OR CONCRETE MESSAGES? WHICH REVIEWS ARE MORE EFFECTIVE TO CONSUMERS ON ONLINE SHOPPING PLATFORMS?

JinSuk Lee, Sunnyoung Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.664-665

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

PREDICTING USER ENGAGEMENT IN ONLINE TRAVEL SHOPPING COMPANY’S INSTAGRAM: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.457

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST

Raffaele Filieri, Lala Hu, Saleh Bazi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1497-1498

AN EMPIRICAL STUDY ON THE FASHION CYCLE THEORY THROUGH STYLE TREND ANALYSIS OF WOMEN’S ONLINE FASHION SHOPPING MALLS IN KOREA

ChiSung An, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1487

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

HOW CONSTRUAL LEVEL WORKS IN THE CHOICES OF ONLINE SHOPPING MALL

JinWon Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1563

THE INTERACTIONAL EFFECT OF ATMOSPHERICS, TRUST AND MOTIVATION ON EMOTIONS AND ONLINE SHOPPING INTENTIONS

Emi Moriuchi, Ikuo Takahashi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1056

THE EFFECT OF SHOPPING STYLES ON ONLINE SHOPPING BENEFITS AND RISKS

Georgios Papalazaridis, Leonidas Hatzithomas, Thomas Fotiadis, Sofia Anastasiadou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.341-354

ONLINE SHOPPING CART ABANDONMENT - CONSUMER MOTIVES AND EFFECTIVE COUNTERMEASURES

Julian F Allendorf, Mirja Kroschke, Manfred Krafft

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.222

THE CONSUMER SHOPPING JOURNEY FOR GROCERY VERSUS ELECTRONICS: EXPLORATORY EVIDENCE FROM KOREA AND CHINA

Jikyung (Jeanne) Kim, Hyeasinn Song, Jeonghye Choi, Yongseob Kim, Jeonghan Hong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.433-434

VISUAL PRESENTATION FORMATS & ONLINE SHOPPING EXPERIENCES

Aneta Geistova, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1348

OFFLINE SOCIAL INTERACTIONS AND ONLINE SHOPPING DEMAND: DOES THE KIND OF SOCIAL INTERACTIONS MATTER?

Jeeyeon Kim, Mingyung Kim, Jeonghye Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.957-958

AN INVESTIGATION OF CONSUMER PERCEPTION TOWARD ONLINE SHOPPING FOR FOOTWEAR DESIGN USING EYE-TRACKING TECHNOLOGY

Osmud Rahman, Ryan Payne, Gregory Allan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.125-135

THE EFFECTS OF RECOMMENDING COMPLEMENTARY/SUBSTITUTE PRODUCTS ON PRODUCT COMPARISON IN ONLINE FASHION SHOPPING

Jisoo Park, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.109-113

THE EFFECT OF CONSTRUAL LEVEL ON CHOICES IN ONLINE SHOPPING: THE DIFFERENTIAL EFFECT ON THE IMPORTANCE OF THE PRODUCT AND THE STORE

Jin Won Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.60