KOREASCHOLAR

HOW CAN OPEN INNOVATION LEAD TO BETTER FIRM PERFORMANCE? THE MEDIATING ROLE OF SUSTAINABILITY ORIENTATION AND INNOVATION CAPABILITY

Chenyue Qi, Hao Zhang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.589-591

CAPTURING VALUE FROM OPEN PRODUCT INNOVATION: THE EFFECTS OF PRE-LAUNCH TECHNOLOGY IN-LICENSING AND POST-LAUNCH PRODUCT UPGRADES ON NEW PRODUCT MARKET PERFORMANCE

Seongsoo Jang, Max von Zedtwitz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1232

“A DANGER FORESEEN IS A DANGER AVOIDED.”: HOW THE SOURCE OF AN IDEA INFLUENCES MANAGERS’ EVALUATION BEHAVIOR IN OPEN INNOVATION

Laura Braun, Peter Mathias Fischer, Sven Reinecke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1227

OPEN SERVICE INNOVATION: PROPOSED ANTECEDENTS AND MODERATORS FROM KNOWLEDGE-BASED VIEW

Fu-Sheng Tsai, Julia L. Lin, Yu-Chia Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1001-1014

UNDERSTANDING FIRMS’ WILLINGNESS TO PARTICIPATE IN OPEN INNOVATION: EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY

Insoo Son, Jong-Ho Lee, Dongwon Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1342-1355