KOREASCHOLAR

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

ANTECEDENTS AND OUTCOME OF CUSTOMER ENGAGEMENT WITH THE HOTEL BRAND COMMUNITIES EMBEDDED IN FACEBOOK

Reham Touni, Woody G. Kim, Hyung-Min Choi, Mohamed Ali

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1634-1635

THE RELATIVE EFFECTS OF FIVE TYPES OF CUSTOMER PARTICIPATION BEHAVIORS ON PERCEIVED SERVICE OUTCOME QUALITY, SERVICE PROCESS QUALITY, AND CUSTOMER SATISFACTION

Jungyun Jeong, Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.678-679