KOREASCHOLAR

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

ANTECEDENTS AND OUTCOMES OF ORGANIZATIONAL GENERATIVITY ON DIGITAL PLATFORMS

Huei-Ting Tsai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.980

CANNIBALIZATION AND SYNERGY: INVESTIGATING STORE-LEVEL AND CUSTOMER-LEVEL OUTCOMES OF FRANCHISE ENCROACHMENT

Kyowon Seo, Junbeom Kim, Seongsoo Jang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.846

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

HOW PERCEIVED FEATURES OF VOICE ASSISTANT DEVICES ENHANCE CUSTOMER EXPERIENCES AND OUTCOMES: FOCUSING ON THE ROLES OF ARTIFICIALITY AND INTELLIGENCE

Minseong Kim, Jihye Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687

EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES

Amé lia Brandã o, Mahesh Gadekar

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1136-1139

THE INTERPLAY BETWEEN ROBOT DESIGN, CUSTOMER PERCEPTIONS AND SERVICE OUTCOMES: A FSQCA PERSPECTIVE

Hector Gonzalez-Jimenez, Yang Sun

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.234-237

EXAMINING THE DRIVERS AND OUTCOMES OF PURCHASE ENGAGEMENT IN AUSTRALIAN B2B PROFESSIONAL SERVICES

Munyaradzi W. Nyadzayo, Riza Casidy, Park Thaichon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1523-1524

SURVIVAL OF THE QUICKEST – INVESTIGATING ORGANIZATIONAL AGILITY ENABLERS AND OUTCOMES

Fabian P.W. Schrempf, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1178

CUSTOMER ENGAGEMENT AND ITS OUTCOMES: THE ROLES OF SERVICE ENVIRONMENT AND BRAND EQUITY

Ou Juanjuan, IpKin Anthony Wang, Matthew Tingchi Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1060-1064

KEEP ME POSTED! CSR COMMUNICATION AND ITS IMPACT ON FAVORABLE EMPLOYEES´ OUTCOMES

Sarah Desirée Schaefer, Sandra Diehl, Ralf Terlutter

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.277-278

TRAVELLING WITHIN THE BORDERS: HOW PLACE AUTHENTICITY DRIVES OUTCOMES

Aikaterini Manthiou, Nathalie Spielmann, Barry J. Babin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.825

A CONCEPTUAL MODEL OF ANTECEDENTS, MODERATORS AND OUTCOMES OF CONSUMER CONFINEMENT IN AIRLINE TRAVEL

Stephanie Feiereisen, Thorsten Hennig-Thurau, Vincent-Wayne Mitchell

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.200-201

BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES

Masahiko Hato, Tomoko Kawakami, Keisuke Suyama

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.128-133