KOREASCHOLAR

MULTI-TIER PAY WHAT YOU WANT: COMBINING ENDOGENOUS AND SECOND-DEGREE PRICE DISCRIMINATION

Karl Akbari, Udo Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.716

PAY-WHAT-YOU-WANT (PWYW) PRICING FOR HIGH-VALUE PRICED SERVICES: POTENTIAL, NEW AND REPEAT CUSTOMERS

Brigitte Stangl, Margit Kastner, Girish Prayag

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1661-1662

SITUATIONAL INFLUENCES ON PAY-WHAT-YOU-WANT (PWYW) PRICING DECSIONS: THE ROLE OF PERCEIVED CROWDING, INVOLVEMENT AND TIME PRESSURE

Fazlul K Rabbanee, Rajat Roy, Piyush Sharma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1413-1415