KEY DIMENSIONS OF AI-POWERED VOICE ASSISTANTS AS RELATED TO PERCEIVED CONTROL, FLOW, CONSUMER HAPPINESS, AND BRAND LOYATLY
Jennifer Huh, Hye-Young Kim, Garim Lee
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.916-917
ARE PEOPLE MORE LIKELY TO MISBEHAVE DURING TRAVEL? THE MEDIATION EFFECT OF PERCEIVED SOCIAL CONTROL
Chloe Y. QIU, Lisa C. Wan
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.893
“THERE’S NO OTHER WAY!”: HOW PERCEIVED BEHAVIORAL CONTROL AFFECTS TRUST TO PURCHASE IN SOCIAL MEDIA STORES
Agung Sembada, Koay Kian Yeik
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.667