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HOW COUNTERFACTUAL THOUGHTS AND PERCEIVED MOTIVE INFLUENCE ONLINE SERVICE RECOVERY FAIRNESS PERCEPTIONS

Jaywant Singh, Benedetta Crisafulli, Wenzhong Wei

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.202-203

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WHEN GRATITUDE BACKFIRES: HOW CULTURE SHAPES THE CONSUMER SATISFACTION

Yali Fan, Rong Chen, Feng He

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.656-658

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