HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)
Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613