KOREASCHOLAR

EFFECTS OF THE CONTENT OF CHATBOT CONVERSATIONS ON THE ADVERTISING PERSONALIZATION PARADOX

Masahiko Shibuse, Satoshi Nakano

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.106-111

THE INFLUENCE OF AI-POWERED PERSONALIZATION ON BRAND LOYALTY IN THE FASHION INDUSTRY

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, João Marques, Mariana Berga Rodrigues, Cidália Morais Custódio

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.69-74

SENSE OF AGENCY AND EFFECTIVENESS IN AI CHATBOT ADVERTISEMENTS: PERSONALIZATION, GRAMMATICAL SUBJECTS, AND CONSUMER PRIVACY CONCERNS

InHye Kim, Yung Kyun Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.18

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

THE PERSONALIZATION-PRIVACY PARADOX: EXAMINING THE IMPACT OF TARGETING DISCLOSURES ON CONSUMER BEHAVIOR IN ONLINE PRIVACY

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.42

DO YOU TRUST AI? THE EFFECT OF AI PERSONALIZATION ON ADVERTISEMENTS

Jungkeun Kim, Elise Hunter, Chaein Lee, Jacob C. Lee, Jae-Eun Kim, Dong-Mo Koo, Mark T. Spence

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.239-242

IMPACT OF AD PERSONALIZATION ON CTR - FINDINGS FROM ONLINE AD CAMPAIGN OF AN INTERNATIONAL HOTEL GROUP

Richa Agrawal, Sandhya Narayanan, Rajan Vishwadeep

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

BRAND “MINDS” ABOUT YOU: HOW BRAND PERSONALIZATION AFFECTS BRAND PERSONALITY

Hua Chang, Pielah Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.109