KOREASCHOLAR

OPINIONS FOR YOU, NOT FOR ME: SELF-OTHER ASYMMETRY IN PERSUASIVENESS OF SUBJECTIVE VS. OBJECTIVE REVIEWS

Nahid Ibrahim, Dionysius Ang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.792

THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS

Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.663

SERIFS FOR CONSERVATIVES: THE EFFECT OF PERCEIVED LUXURIOUSNESS OF TYPEFACE ON THE PERSUASIVENESS OF POLITICAL CAMPAIGN

Jiwon Yi, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.250-255

EFFECTS OF IMAGE CLOSENESS ON THE PERSUASIVENESS OF ADVERTISEMENT

Sungmi Lee, Kyuha Kim, Yung Kyun Choi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.741

EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA

Sukki Yoon, Yeonshin Kim, Tae Hyun Baek

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1131