KOREASCHOLAR

A GROUNDED THEORY APPROACH TO EXPLORING THE PHENOMENON OF SELLER MANIPULATIONS OF ONLINE PRODUCT REVIEWS

Chunyu Li, Ling Peng, Geng Cui

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1538-1551

EXPLORING SOCIO-CULTURAL DETERMINANTS OF E-WOM: AN EMPIRICAL EVIDENCE FROM KOREAN WAVE PHENOMENON

Sung-Joon Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.361-364