KOREASCHOLAR

IS HOKKAIDO “EXPANDING HORIZON”? SEEKING A TRIADIC RELATIONSHIP OF PLACE BRANDING, DESTINATION PRODUCT BRANDING, AND SOUVENIR BRAND PERSONALITY IN REGIONAL BRANDING

Sussan F., Hori A., Nakagawa H.

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1628-1635

GREEN PLACE BRANDING: THE ROLE OF USER-GENERATED CONTENT

Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Gaetano Aiello

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.253

PLACE BRANDING AND SOCIAL RESPONSIBILITY: AN INVESTIGATION OF CRITICAL CONCEPTUAL ISSUES

Sami Kajalo, Anmukka Jyrämä

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1152-1153