KOREASCHOLAR

THE ROLE OF EMOTION IN INFLUENCING EFFECTIVE PRODUCT PLACEMENT

Joohee Kim, Anne-Maree O'Rourke

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1001-1002

INVESTIGATING THE IMPACT OF PRODUCT PLACEMENT ON BRAND ATTITUDE: A CASE OF MARVEL MOVIES

George C. Shen, Cia-Han Tsai, Rick Lee, Chia Ann Lai

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1142-1143

SEEING IS REMEMBERING? THE ROLE OF ATTENTION IN AUDIENCE MEMORY FOR PRODUCT PLACEMENT

Sigen Song, Bin Xuan, Guoxin Ma, Wei Xu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.549

THE EFFECT OF BRAND FAMILIARITY AND REPETITION OF PRODUCT PLACEMENT IN VIDEO GAMES

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.725-735

BRAND PLACEMENT EFFECTIVENESS: EXPLORING THE ROLE OF POSITIVE EMOTIONS AND IMPLICIT ATTITUDES

Anvita Kumar, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.723-724