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CONSUMER BEHAVIOR IN SOCIAL PLATFORM - FOCUSING ON NETWORK CHARACTERISTICS, KNOWLEDGE SHARING, SOCIAL CAPITAL, SOCIAL INNOVATION AND CUSTOMER VALUE

Sung Hwan Yeo, Kyung Hoon Kim, Juran Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1608

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A PLATFORM FOR VALUE CO-CREATION: THEORETICAL INSIGHTS FROM ‘COOKPAD’

Kimihiko Kondo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.983-987

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