KOREASCHOLAR

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

AI-BIASED BRAND VOICE – IMPACT OF POLITICAL INCORRECTNESS ON BRAND EVALUATION

Carsten Baumgarth, Alexandra Kirkby

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.757

HOW CONSUMERS REACT TO HIGHLY COMPETENT BUT POLITICALLY OPPOSITE SERVICE PROVIDERS: THE ROLE OF POLITICAL IDEOLOGY

Sohyun Bae

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.296

SHOULD BRANDS TAKE POLITICAL SIDES? – HOW A BRAND’S POLITICAL ASSOCIATION AFFECTS BRAND ATTITUDES AND AUTHENTICITY

Dina Baszok, Fernando Fastoso, Boris Bartikowski, Heribert Gierl

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.882-890

SERIFS FOR CONSERVATIVES: THE EFFECT OF PERCEIVED LUXURIOUSNESS OF TYPEFACE ON THE PERSUASIVENESS OF POLITICAL CAMPAIGN

Jiwon Yi, Nara Youn

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.250-255

THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE

Saikat Banerjee, Bibek Ray Chaudhuri

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1016

POLITICAL STRIDES AND METAPHORS

Anjuman D Antil, Harsh V Verma

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1015

EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE

G. Armannsdottir, C. Pich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.996-1003