KOREASCHOLAR

FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.539-543

ANTICIPATED EXPERIENCE OF GLOBAL BRAND: THE ROLE OF BRAND POPULARITY

Ibrahim Abosag, Barbara Čater, Vesna Žabkar, Anthony Grimes, Oleskii Bekh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.576

POPULARITY EFFECT: AN INFORMATIONAL CASCADE PERSPECTIVE

Sally Rao Hill, Karen Kao, Indrit Troshani

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.313

SOCIAL COMMERCE: THE EFFECTS OF TIME PRESSURE, PRODUCT POPULARITY, AND WEBSITE REPUTATION ON PURCHASE INTENTION

Minjung Park, Jungmin Yoo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1131-1133

THE POPULARITY OF ONLINE CONTENTS

Hikaru Yamamoto, Naohiro Matsumura

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1059-1071

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927

WHY PACKAGE TOURS FALL IN POPULARITY:EVIDENCE FROM CHINA’S OUTBOUND TOURISM MARKET

Yong Chen, Markus Schuckert, Haiyan Song, Kaye Chon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.496-510