KOREASCHOLAR

FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY

Sabrina C. Thornton, Benjamin Dehe, David R. Bamford

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1086

ALLIANCE PORTFOLIO CONFIGURATION, KNOWLEDGE DEVELOPMENT, AND INNOVATION: THEORETICAL FRAMEWORK AND EMPIRICAL EVIDENCE

Shichun Xu, Erin Cavusgil

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.718-719

FIRM INNOVATIVENESS OF VERTICAL ALLIANCE PORTFOLIO IN NEW PRODUCT DEVELOPMENT

Teck-Yong Eng, Sena Ozdemir, Destan Kandemir

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.117